You don’t have Google Analytics on your site?” “Nope, or the Facebook Pixel.”, said Tim. You don’t have the Facebook Pixel on your site?” I asked, completely horrified. “Nope”, said Tim Soulo from Ahrefs. There was a tone to his voice that I couldn’t quite make out… it felt like a sense of pride. Ahrefs like to do things their way. Since joining the business as Product Marketing Director (he was the only person in marketing) in 2015, Ahrefs has grown from 15 to just under 50 employees and over $40m in ARR (as per this Tweet from CEO Dmitry). That’s approx. $800k in revenue per employee – the same as Facebook. And the kicker? They are 100% bootstrapped. How? This episode of Confessions of a B2B Marketer explains 🤓