In this episode of Confessions of a B2B Marketer, I'm joined by someone that sent me some lovely gifts to my home back in 2020... this guy knows how to build B2B relationships... and grow B2B businesses. His name is Andrei Zinkevich and he a Co-founder @Fullfunnel.io. He shares a LOT of wisdom on Linkedin about ABM and demand gen, so I had to bring him on to break down the difference between these two HOT B2B trends. Andrei walks us through an ABM campaign as he would run it... this is a MUST listen episode if you are into, or want to run ABM for your B2B business.