If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 118 of the Customers Who Click podcast I sat down with Neil Forrest, the Strategic Partner Manager at Gorgias, one of the most popular customer support platforms in the ecommerce space right now. A lot of businesses treat customer service as a cost centre, its just something that has to be done. But there’s actually so much opportunity to help the business grow by both converting, and retaining customers. And while it probably shouldnt be treated as a sales team, its absolutely possible to measure the impact good customer service has on revenue. The key thing that people agreed on was doubling down on retention. Its looking more and more likely that we’re going to head into a difficult period, so its absolutely crucial that businesses do whatever they can to convert customers, and importantly retain them. Retained customers are significantly cheaper to generate extra revenue from, so once you’ve got people through the door, make sure you keep them. Neil is the strategic partner manager at Gorgias, an ecommerce focused customer support platform. You can connect with him on LinkedIn or head over to https://www.gorgias.com/.