If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 106 of the Customers Who Click podcast I spoke with Ryan Rouse, the Chief Digital Officer at HighKey, who produces sugar-free versions of all your favourite snacks. In this episode, we delve into the Omnichannel vs D2C debate and Ryan explains the pros and cons of each, and how to approach each channel individually. ‘Solving a very real problem in the market, it sounds obvious, but it’s one of the core fundamentals.’ Ryan is the Chief Digital Officer of HighKey, producing sugar free snacks. Ryans had an amazing career including a meal kit business that he sold to HelloFresh. You can connect with him on LinkedIn or head over to https://highkey.com/