In episode 102 of the Customers Who Click podcast I spoke with Amanda Holberg, the Director of Growth at Clare, a next generation paint brand that’s completely re-imagined the paint shopping experience for today’s consumer. In this episode we’ll be talking through how Clare has managed to thrive in a market which has traditionally been driven by retail. “We’ve pioneered an easier, faster, more inspiring way to shop for paint, and our mission is to help people everywhere create beautiful spaces” At Clare, they know that the customer has a tough, and very important decision to make, as painting your home isn’t something you do every month. So they place a huge emphasis on education, and the sampling experience to ensure that customers are fully prepared for what they’re getting in to. Amanda is the Director of Growth at Clare, disrupting the home decorating industry. Amanda has spent years building sustainable growth strategies for brands spanning D2C, eCommerce, Consumer Electronics, Subscription, and education. You can connect with her on Linkedin, or check out the Clare website.