If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 133 of the Customers Who Click podcast I discuss all things AR with Rich Watson, founder of Augmented Hype. After clarifying the difference between VR, AR and mixed reality, we delve into some real-life examples of how companies have increased AOV and conversion rates with AR, and, on top of that, reduced the return rate. A lot of that is to do with reducing customer anxiety around knowing what they’re going to get and if it’s going to suit them. Want to get started with AR but don’t know where to start? Rich shares some tips to help you, even if you’re an absolute newbie. Rich is the founder of Augmented Hype, you can find him on Linkedin.