James Bott joins me on Customers Who Click to discuss ASO (App Store Optimisation), and the key things any business should consider when launching a mobile app (or trying to grow an existing app). James is a serial entrepreneur in the digital and mobile space. After launching the first online jewellers in the UK and successfully exiting 5 years later he went on to build a pioneering online music service which eventually joined forces with one of the UKs largest price comparison websites.