In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands. Podcasts are a great way for brands big and small to grow, provided you get your strategy right. Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers.