If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 124 of the Customers Who Click podcast I spoke with Ruthie Sterrett, founder of the Consistency Corner. Ruthie helps brands establish the foundations of the marketing strategy to ensure consistency. As someone who has worked in startups as well as those larger established businesses, I can say from firsthand experience that consistency is key. If you keep changing branding, changing design style, tone of voice, or if you just dont have this in the first place, its all a lot more difficult! What you all have to remember is what's your brand promise? What is the outcome that you're giving to your customers, either through the in-store or online experience. What you want your customers to feel is such an important way of thinking about brand and consistency. If you’re not focused there, its impossible to create that feeling in your customers, and so they wont build that emotional attachment to your business. Ruthie is the Founder of the Consistency Corner, you can find her on LinkedIn or head over to https://www.ruthiesterrett.com/.