If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 112 of the Customers Who Click podcast I spoke with Axel Folz, Head of Growth at Lalo, a baby and toddler brand in he US, about how they’ve been scaling the business recently, particularly with issues around the new iOS updates, and low frequency of purchase (once you have a highchair, you don’t need another one). It’s a matter of being strategic with where we’re spending our dollars, and understanding which channels are actually going to drive growth. Making sure a channel works organically for you is not only a great way to understand that channel, but also to ensure that you’re not solely reliant upon paid acquisition. All marketing costs money of course, but there are definitely advantages in enhancing a channel with paid, rather than being solely focused on paid. Axel is the Head of Growth at https://meetlalo.com/ and you can find him on LinkedIn.