If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 104 of the Customers Who Click podcast I spoke with Navin Jain from Klaviyo about the impact SMS is having in the eCommerce world, and how brands can integrate it into their marketing automation strategy. SMS is a very intrusive channel. You have to get it right to avoid unsubscribes and annoying your customers. Talking to customers like you know them is so important these days, with the vast majority of customers stating they want brands to care, and they want to be spoken to directly, not as if they are 1 in a million other customers. Jeremy is on the Customer Growth team at Klaviyo, a CRO agency specialising in turning data into business intelligence. Jeremy has been running CRO programs for over 14 years. You can connect with him on LinkedIn or head over to https://www.klaviyo.com/.