In episode 98 of the Customers Who Click podcast, Dan Shunn, the Head of CRM at Air Up, joins me to talk to us about how Air Up has grown over the last year, and how Word of Mouth has become such a huge part of their acquisition mix, as well as providing us with some insight into how he runs his CRM program there. Dan is the Head of CRM at Air Up, developers of the revolutionary air up® drinking system that flavours water by scent alone. He’s an experienced CRM specialist with a history working in the food, FMCG, sport and telecoms industries.