Mikael da Costa, the CEO of Leadoo explains how businesses, both B2B and B2C can use on-page chatbots to convert more customers. While they can be used as a support function, there’s actually huge value in using them as part of the lead generation and conversion funnel. Mikael da Costa is a serial entrepreneur with experience in various online businesses. Currently he is the CEO of Leadoo Marketing Technologies a fast growing MarTech startup.