In this episode I spoke with Ben Stirling from Webloyalty all about the world of behavioural economics, and how the biggest brands use their understanding of consumer behaviour to grow. Ben takes us through a  study conducted by Webloyalty and London Economics which explains how behavioural economics can be used to convert traffic into paying customers, and retain them in the long term. Ben has a wealth of experience, and has spent the last 2 years as Managing Director of Webloyalty.