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Customers Who Click
Why is CRO Such a Misunderstood Discipline?
Why is CRO Such a Misunderstood Discipline?
EP 115
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June 14, 2022
Why is CRO Such a Misunderstood Discipli...

If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 115 of the Customers Who Click podcast I spoke with Jon MacDonald, Founder of thegood, a CRO agency in the States. They’ve been optimising sites for over 13 years now, helping brands grow not just through conversion rate optimisation, but also by improving average order values and lifetime value. Our mission is to remove all the bad experiences, so only the good remain. If you really focus on the customer experience, the customer journey, and what their goals are, thats only going to work in your favour. Too many brands try to put pressure on customers to complete a purchase through FOMO or scarcity, or just run promotions. When actually, going back to basics, understanding customers and communicating to them properly is whats needed. Jon is the Founder & CEO of thegood. You can connect with him on LinkedIn or head over to https://thegood.com/.

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