If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation discussed the importance of video content in the customer journey and how it can help increase conversion rates. Max Drutt, founder and CEO of LiveCom, highlighted how developments in technology have enabled the use of video more easily. It is suggested that personalization and providing value to customers throughout their journey is key for a good online experience. Additionally, studies have shown that video plays a crucial role in purchasing decisions, making it an important factor for brands to consider when creating content. The conversation also touched on user-generated content (UGC) as an effective way to promote products or services and build customer loyalty. Finally, it was noted that Gen Z is soon to be the consumer with all the spending power, and social media such as TikTok are changing consumer habits; extremely high engagement has been seen with this style of video, resulting in increased click through rates and session times. This podcast conversation discussed the use of video in the customer journey and how it can be used to create brand affinity.