If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 129 of the Customers Who Click podcast I spoke with Chad Reid, VP of Marketing at Jotform. We’re going to be exploring what the key to a good form is, how to optimise them, and some out of the box thinking ways to use them. Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. Collecting data is top of everyones agenda right now. Whether its capturing user feedback, generating leads, or zero party data, forms are being used by every ecommerce business. But the best businesses are constantly optimizing those forms, collecting more, better data. Chad is the VP of Marketing at Jotform, you can find him on Linkedin or head over to https://www.jotform.com/