If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 103 of the Customers Who Click podcast with Aaron Zagha, the Chief Marketing Officer at Newton Baby, we'll be exploring how Newton Baby has shifted their focus away from Average Order Value and towards Customer Lifetime Value. “We are currently running, or have tested pretty much every ecommerce channel there is” With both a pretty niche audience, and incredibly low purchase frequency products, it’s of course important that Newton Baby test and test and test to make sure that not only are they getting in front of as much of that audience as possible, but that it’s also converting and performing. Aaron is the Chief Marketing Officer at Newton Baby, a consumer goods company selling various sleep related products for babies. You can connect with him on LinkedIn or head over to https://www.newtonbaby.com/.