In this episode I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days. Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem. We explore the review landscape Callum Mckeefery is the founder and CEO of Reviews. He bootstrapped the company to a $10m plus turnover. The company employs 73 people across the UK Germany, USA & Australia.