“The number one driver of growth is always sales. And the number one way of getting more sales is to drive the customer behaviours that equate to sales.” In episode 92 of the Customers Who Click podcast, I had a great chat with Howard Tiersky about how ecommerce businesses need to adapt and innovate to provide more value for the customer and grow. Who doesn’t remember Blockbusters? It’s all that we have left today - a memory, because as we know Blockbusters failed to take advantage of the digital transformation and… Well. You know who rules the streaming world today *cough* Netflix *cough* . Blockbusters, and many other long-established businesses ceased to exist in the recent years for one simple reason: they failed to serve their customers’ needs. The good news is, these are extreme examples, but I also know that many of today’s DTC brands struggle to provide more value for their customers and as a result, watch them leave one by one in favour of competitors who offer better customer experience. How can you change that? If you feel like you’re forever a step behind your competitors, and can’t seem to really understand what drives your customers, this episode is for you. Howard is a speaker, author and digital marketing consultant who helps the world's largest brands navigate digital transformation — to re-invent their customer journeys to earn the love of today's "Digital Customers." In the 20 years of his professional career, Howard has worked with many Fortune 1000 companies, including General Motors, General Electric, NBC, Universal, Avis or Airbus. You can connect with him on LinkedIn, Twitter or head over to https://www.from.digital/.