If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 108 of the Customers Who Click podcast I spoke with Bant Breen, the founder of Qnary who provide reputation management and talent branding solutions. In this episode we explored why building personal reputation is so important, and can really drive trust in a ecommerce brand. Leveraging that human voice is critical to building trust in a business. Some of the most powerful campaigns I’ve run for my clients have involved personal style communications. Ones that come from an employee and are written as if they are from a person. Consumers want to engage with brands that they feel are run by real people, and this is why building personal reputation is so important. If you’d like to connect with Bant you can find him on LinkedIn or head over to https://www.qnary.com/.