In episode 85 of the Customers Who Click podcast, we talk to Laur Fiatoa, Director of CRM and DEI Committee Chair at Helix Sleep. Laur manages three different brands under the Helix Sleep umbrella: Helix Sleep, Allform by Helix, and Birch by Helix. She explains how this diversification has helped grow this fantastic and still quite young D2C brand grow fast!