This week's episode features Adhithi Aji, founder and CEO of Adrich, a smart packaging solution for connected e-commerce. Adrich takes some of the friction out of replenishing consumable products, helping overcome some of the challenge of changing behavior in the shift to more sustainable consumption models. Tune in to hear more about how it plays a role in accelerating behavioral change in areas like refillable packaging, other use cases and possibilities, and the unit economics of new technologies in the connected packaging space.