Keith speaks to Catherine Conway, is Director and Reuse Lead for GoUnpackaged, one of the UK's leading consultancies specializing in reuse and refill packaging. Catherine has been working in the reuse refill space since 2006. We discuss her work with the Refill Coalition, which is a group of UK based retailers that are working together to develop a standardized, but also modular and adaptable approach to reusable and refillable packaging.We also talk about some of the drivers and barriers as it relates to reuse, refill and some of the pending legislation in Europe and beyond.