In this episode, Keith Anderson interviews Kari Morris, co-founder of Martie, a venture-backed online surplus discount store specializing in shelf-stable groceries. Kari shares the company's inception, emphasizing its mission to address surplus in the food industry. The conversation explores Martie's rapid evolution, its retention mode, and the strategic balance between discount and higher AUR items. Kari also discusses customer engagement through live shopping events, the role of influencers in their model, and Martie's unique approach to capturing a new customer base.