In this episode of the Decarbonizing Commerce Podcast, host Keith Anderson interviews Morgan Mixon and Rima Suppan, founders of Peachies, a London-based premium nappy brand focused on reducing environmental impact. They discuss how Peachies aims to disrupt the traditional nappy market with high-quality, eco-friendly products designed for contemporary parenting. Furthermore, they delve into how Morgan and Rima’s collaboration began at Imperial College and their journey from a business school project to launching a startup. The discussion covers the unique aspects of Peachies' design-centric approach, balancing sustainability with premium product performance, and their future aspirations for expanding the brand.