Keith is joined by Caroline Buck, Co-founder and CMO at Petaluma. Petaluma is on a mission to create a more sustainable and humane agricultural system by using ingredients that offer optimal nutrition, reduced ecological harm, and humane treatment of farmworkers and animals. They discuss a plethora of fascinating topics such as her career trajectory from tech to CPG, the economics of sustainable pet food, choices about distribution, direct to consumer, Amazon, brick and mortar, and much more.