Email After Hours: The Podcast for Email Senders
When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi
When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi
•EP 57
00:00/00:00
May 29, 2025
When Email Goes Wrong: The Email Fail th...
I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win. Spoiler alert: A campaign meant for 18,000 subscribers accidentally hit 12 MILLION inboxes. 😬
- What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong)17:46
- BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity23:24
- How Our Big Campaign Ended Up in the Spam Folder31:12
- Quick Email Wins and Subject Line Secrets with Jay Schwedelson, Founder of Subjectline.com30:29
- How to Automate Emails for Maximum Revenue with Jeanne Jennings, Founder and CEO of Email Optimization Shop31:57
- Risky Business: Navigating ESP Migrations, SMS, & Other Email Challenges with Michael Cabral, Sr. Manager, Email Operations and Strategy at J. Jill25:11
- The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing24:25
- Mastering Email & SMS as Complementary Forces with Karen Talavera, Founder of Synchronicity Marketing36:49
- Using Email to Improve the Ecommerce Buying Experience with Michael Affronti, SVP at Salesforce Commerce Cloud24:01
- Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad S. White30:20
- Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader’s Sarah Jones23:45
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)35:46
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley30:12
- Stop! It's Scammer Time33:49
- Privacy Please! How to Implement a Privacy-First Email Marketing Strategy with Anteriad32:34
- Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance28:50
- Stay out of the ‘Haus: How to Avoid Being Listed by Spamhaus31:09
- Oops! We Emailed Again: Turning Email Blunders into Brand Wins26:57
- ESP vs Sender: Whose Responsibility Is It, Anyway?33:36
- Inbox X-Files: A Detective’s Guide to Solving Email Mysteries22:48
- The Loyalty Loop: Turning Automated Emails into Customer Loyalty Gold23:47
- Making Moves in the Inbox: How JLL Navigates Deliverability in The Commercial Real Estate Industry29:39
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee27:08
- The Email Personalization Paradox: Striking a Balance Between Clever and Creepy25:02
- 2023 Unwrapped: Email Marketing's Highs, Lows, and Holiday Showstoppers25:48
- Back to Basics: 5 (Free!) Email Tactics to Beat Soft Consumer Demand27:24
- Email for Entrepreneurs: Moving from Clicks to Business Conquests23:43
- Love in the Inbox: Valentine’s Day Email Strategies That Work All Year Long26:33
- Navigating Yahoo and Gmail’s New Bulk Sender Rules Like a Boss34:50
- Booking a Ticket to Email Success with Ice Travel Group30:29
- 5 Stats Email Marketers Need to See in 202425:54
- Reading Between the Lines: The Art of Accessible Email Design and Content19:07
- Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands31:41
- How Data Protection and Trust-Building Fuels Germany's Email Marketing Success33:31
- The Elements of a Successful Email: It's Not Rocket Science...Or Is It?27:57
- Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains26:48
- How AI is Changing the Email Ecosystem: The Risks, Benefits, and Implications35:50
- How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1)17:02
- How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 2)23:30
- Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!)13:19
- How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express27:05
- The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release35:07
- Crafting Compelling Email Content: Strategies for Success with Samar Owais33:23
- Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil23:00
- How to Lose a Subscriber in 10 Emails (And What to Do Instead)36:00
- Crafting Email Conversions: From Opens to Outcomes with Prerna Malik36:00
- Beyond A/B: The Science of Smarter Email Testing with Kath Pay31:37
- Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt34:17
- Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles35:25
- Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze31:27
- From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey21:52
- Beyond February 14: Valentine’s Day Email Strategies That Work Year-Round24:05
- C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy22:41
- The Truth About Email Compliance That No One Talks About with Mickey Chandler21:19
- April Fools' Gold: How Brands Turn Pranks into Profit with Email Marketing21:47
- Crisis-Proof Your Email Campaigns: Adeola Sole's Contingency Blueprint28:37
- [Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability Myths10:28
- [Limited Series]🥫SPAMAGEDDON🥫Email Platform Switch - Solution or Illusion?10:39
- The Sender Reputation Survival Guide with Nicola Selenu22:48
- [Limited Series]🥫SPAMAGEDDON🥫 Spam Folder SOS? Get Back in the Inbox FAST11:15
- When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi20:42