In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Lori Kiel, Chief Commercial Officer of The Kessler Collection, break down the history of commercial strategy and how it’s traditionally been approached within hospitality. Kiel explains several ways technology acts as a vehicle to advance commercial initiatives while helping teams commit to one goal as compsets change. Tune in for inspiration on how to improve your commercial strategy and make it easy for guests to choose your hotel over any other. From driving traffic to your website to narrowing down guest segments — every team is part of a “commercial-first” mission.