In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Evan Crawford, VP of Marketing at Pyramid Global Hospitality, reveal that collecting guest data isn’t just a transactional experience — especially when you’re collecting first-party data. Crawford explains that this data type opens an array of digital engagement opportunities to explore and go beyond surface-level guest communication. Listen in and find out how to use first-party data to your hotel’s advantage while imparting value to your guests along the way. You’ll also gain inspiration of how to leverage a variety of media channels like digital streaming.