Sales and Executive Leadership Coach Casey Jacox joins the LinkedIn Whisperer Brynne Tillman to talk about how important it is to build authentic relationships and not focus so much on winning the deal, in order to truly grow your business. Casey, the author behind the book, WIN the RELATIONSHIP, not the DEAL: Six Common Sense Strategies to Succeed in Life & Business, doesn’t believe in faking it until you make it. Tune in as he shares steps on how to win a relationship as well as what he learned from the mistakes he made early on in his career.