In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Kevin Maney, a Partner at Category Design Advisors. They explore winning strategies for building dominance in a market category and the power of innovation within existing categories. Kevin also shares how entering established markets can be advantageous and talks about the playbook for creating a company that dominates its industry. He also dives into "The Two-Second Advantage," his collaboration with Vivek Randi, delving into the fusion of computer science and brain science for creating talented computers.