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Pharma Launch Secrets
Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust
Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust
EP 5
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July 20, 2022
Reuters Panel on Customer Engagement: Ho...

Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house. Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.

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