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Pharma Launch Secrets
The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates
The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates
EP 4
00:00/00:00
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July 6, 2022
The Death of “Blockbuster” Products: Mic...

In this episode of Pharma Launch Secrets, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. He discusses the biggest changes facing pharma companies launching products in the US pre-COVID and post-COVID. They delved into the concept of "blockbuster products" and how this concept is growing obsolete. He also talks about how Pharmacy Benefit Managers (PBMs) play a crucial role in determining how to negotiate contracts with Pharma companies.

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