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Pharma Launch Secrets
EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma
EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma
EP 1
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June 21, 2022
EU Launches, Omnichannel and Medical Aff...

In this episode of Pharma Launch Secrets, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They discuss the importance of digital innovation as a key driver of launch success and how it’s transforming the product launch paradigm in an omnichannel world.

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