Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Henry Eccles, Head of UK Commerce and Global Partnerships EMEA at Google. Join us as we discuss the evolution of retail media and the importance of data-driven marketing strategies. Henry also shares insights on the challenges in attribution and measurement and the role of owned and operated inventory versus offsite media.