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Retain: The Customer Retention Podcast
How Well Do You Know Your Customers? with Ron Kaufman, CEO of Uplifting Service
How Well Do You Know Your Customers? with Ron Kaufman, CEO of Uplifting Service
EP 19
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July 4, 2023
How Well Do You Know Your Customers? wit...

In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by Ron Kaufman, the CEO of Uplifting Service. As a keynote speaker and author who’s considered an authority on all things customer service, Ron has helped transform the cultures of many global brands, including Microsoft, Xerox, and Coca-Cola. During their conversation, Lauren and Ron discuss the four categories of value for the customer, why businesses need more than a good product, the fairly unknown origins of the term ‘customer’, and how retention works across different industries.

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