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Retain: The Customer Retention Podcast
An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer
An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer
EP 13
00:00/00:00
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April 11, 2023
An Emotional Approach to Customer Retent...

Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience.

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