Retain: The Customer Retention Podcast
The Secret to Lifecycle Marketing with Elyssa Verhoogen, Senior CRM and Lifecycle Consultant at Dojo
The Secret to Lifecycle Marketing with Elyssa Verhoogen, Senior CRM and Lifecycle Consultant at Dojo
•EP 14
00:00/00:00
April 25, 2023
The Secret to Lifecycle Marketing with E...
This time, host Lauren DeSouza is joined by Elyssa Verhoogen, the Senior CRM & Lifecycle Marketing Consultant at Dojo. In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing.