On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. In the episode, Lauren and Sabrina discuss how to measure and track loyalty programs, emphasize the importance of offering an excellent customer experience, and the value of putting yourself in your customer’s shoes.