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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Chinese Design & the Making of a Multinational Brand: Danny Du
Chinese Design & the Making of a Multinational Brand: Danny Du
EP 47
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December 18, 2023
Chinese Design & the Making of a Multina...

This episode focuses on the elements behind Chinese design, its unique characteristics, and how it's shaping global design ethos. Please welcome Danny Du, whose work in Shanghai, particularly with the Geely Design Global and now at BASF's Creation Center has marked him as a leader, bringing Chinese design aesthetics to the world.

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