We're talking about the Chinese hotel and travel industry today and are joined by Hugh Xu, a veteran in the travel and hospitality sectors with over 20 years of experience. Hugh has held critical roles in several Fortune 500 companies. Most recently, he served as the General Manager of Sales & Marketing at Sunmei Hotel Group, overseeing over 500 properties and 28 brands. Before that, he was with the Huazhu Hotel Group, managing sales and marketing for their upscale brands. Hugh's expertise extends to digital marketing and e-commerce, having driven significant initiatives at the NH Hotel Group and Hyatt Hotels Corporation.