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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Managing Businesses & Talent in Low Growth China - Mark Wang of Grace Blue
Managing Businesses & Talent in Low Growth China - Mark Wang of Grace Blue
EP 45
00:00/00:00
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October 19, 2023
Managing Businesses & Talent in Low Grow...

For 20 years, China was about speed and scale, but it seems now that era has ended for many agencies and companies. Sales are dropping; budgets are being cut. Project pitching is now weekly for many agencies as brands focus solely on performance marketing. How should China businesses adjust for times that may not go as quickly as before? This week we speak to Mark Wang, Senior Consultant at Grace Blue, focusing on executive talent in marketing and communications in China. Mark previously led Edelman China and was Managing Director at OgilvyOne Beijing. Mark has also held positions at Lenovo, IBM and Dell.

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