In this new episode, Shannon chats with Penny Soo, the wizard of creating impactful messaging. In business your message is super important and what Penny shares will get you thinking about what your messaging says in a whole new way. With an extensive background in digital marketing and branding, Penny knows a lot about how to use messaging to create impact via your awesome business. She Leads She Thrives, the podcast for ambitious, ingenious souls hosted by Shannon Dunn of Thrive Factor Co. Be sure to subscribe so you don't miss an episode.