When humans can't find ways of solving problems, technology steps in and does the job. The same principle can apply to B2B sales. The evolution of enablement technology in B2B sales has allowed sellers to be more efficient and effective. At the same time, buying teams has changed, and culture is increasingly important to the success of any organization. What are the main changes that impact B2B salespeople, and how can they deal with them? Mary Shea, B2B sales expert, former Forrester Analyst, and currently the first-ever Global Innovation Evangelist at Outreach, joins us in this podcast to dig into how B2B sellers can level up their game. Join us as we discuss: -What aspects have and haven't changed in B2B sales? -Remote or virtual versus in-person meetings -Is technology the answer to all problems? Is sales automation taking humanity out of selling?