Sales folks, let's admit. We've all been there. We've attended countless training programs with high hopes, only to witness the initial enthusiasm fizzle out as we try to implement the strategies in real-world scenarios. This brings us to an important question we must address. How can you effectively roll out, adopt, reinforce, and drive transformational results with a sales methodology? To help us with this topic today, we have Dale Knipp, Strategic Account Leader at Synamedia