In today's bustling business world, making a mark in the market and boosting revenue is perpetually challenging. With so many things trying to grab people's attention, consumers are growing more selective about where they invest their money. If businesses want to rock it, they can't just push products — they've got to sell the real deal: value. So, we wanted to learn... What is the power of value selling? To shed light on this topic, we’re talking to Julie Thomas, President and CEO of ValueSelling Associates and author of The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life.