Retail is the process of selling goods or services to a consumer. Retail sales can be made directly to customers or via retail outlets. Recently, retail innovation has accelerated to a level never witnessed before. Due to the epidemic, retailers have developed a greater capacity for adaptability, creativity, and innovation. To understand the future of Retail, in this episode of "The Future Of", Jeff is joined by Gautham Vadakkepatt, an Associate Professor, a Dean's Scholar, and the Director of the Center for Retail Transformation at George Mason University, with additional insights from Sucharita Kodali, Vice President and Principal Analyst at Forrester Research.