The urgent is something we evolve and have grown to despise. It distracts and interrupts you and somehow finds a way to take priority over the things that matter in your life. It doesn't care about your intention for meaningful progress. It doesn't care about what you want. It’s selfish; it wants what it wants when it wants it. It’s always challenging across to you and those around you. It means that book you've always wanted to write doesn't get written. It means that friend you have been meaning to call doesn't get called. One day, you wake up asking yourself, "Why am I finding it difficult to love my spouse? Where does this extra ten or twenty kilos come from? Why am I living here or in this job? Why do I feel like something is missing?” If you can relate to all of this or any of it, you’re normal. It doesn't have to be this way. Discover the Freedom Formula and three powerful questions to conquer the urgent and make meaningful progress to what important things you're holding near and dear to your heart.